LATAM Brasil

The Origins: TAM – Táxi Aéreo Marília

TAM – Táxi Aéreo Marília and TAM – Transportes Aéreos Regionais were two different entities, although both belonged to the TAM Group. TAM – Marília, an air taxi company founded on February 21, 1961 at the city of Marília, provided the start-up infrastructure for TAM – Regionais.

TAM – Transportes Aéreos Regionais (KK)

On November 11, 1975, the Government of Brazil created the Brazilian Integrated System of Regional Air Transportation and divided the country in to five different regions, for which five newly created regional airlines received a concession to operate air services. Founded by Rolim Adolfo Amaro, TAM – Transportes Aéreos Regionais S/A was the third of those regional airlines to be made operational. Its services started on July 12, 1976, and its operational area comprised parts of the Southeast and Central West regions of Brazil, specifically the states of Mato Grosso do Sul, and parts of Mato Grosso, and São Paulo plus the possibility of serving the cities of Cuiabá, Rio de Janeiro, Londrina, Maringá, and Brasília when linking them to its area of concession.

TAM – Linhas Aéreas Regionais was formed as a joint-venture between TAM – Táxi Aéreo Marília, and VASP which was then a state-owned airline. The airline received the IATA code KK on October 13, 1999. The new airline flew Embraer EMB 110 Bandeirantes at first, but these proved grossly inadequate for the task at hand, and even at full capacity needed to be subsidized by the government in order to be profitable.

TAM went on to purchase three used Fokker F27 turboprops, which were subsequently refurbished by Fokker in the Netherlands. In order to obtain the import authorization for the aircraft, a deal was struck with the government in which TAM was forced to maintain three Bandeirantes for every F27, as well as removing five seats from each one, bringing the F27's capacity down to 40 passengers. A fourth F27, previously owned by Air New Zealand, was added to the TAM fleet in 1981. By 1983, TAM had acquired 10 F27s. By 1981, TAM had flown 1 million passengers, and 2 million by 1984.

TAM (KK) joint operations with TAM (JJ)

Under financial stress, the company went public in August 1986, and began floating stock in the market. The same year, TAM – Transportes Aéreos Regionais (KK) acquired another regional airline, VOTEC, which operated in areas of northern and central Brazil. VOTEC was then renamed Brasil Central Linhas Aéreas. TAM and Brasil Central were both regional airlines and operated in different designated areas. They, however, operated as a consortium with integrated networks and fleet, with the most notable differences being the flight number IATA codes (whereas TAM had the IATA code KK, Brasil Central operated with the code JJ inherited from VOTEC), the different color schemes of the aircraft, and their designated areas of operation. In 1988, TAM flew its 3 millionth passenger.

On May 15, 1990, the Brazilian Government lifted restrictions on operational areas of regional airlines allowing them to fly anywhere in Brazil. As a consequence, Brasil Central was renamed TAM - Transportes Aéreos Meridionais, acquired the same color scheme of TAM (KK) but maintained the IATA code JJ.

In 2000, TAM (KK) was merged into TAM (JJ) and TAM (JJ) was renamed TAM Transportes Aéreos. The code JJ was maintained and the code KK was released back to IATA.

Despite TAM's success in the market, it was evident the airline would not last long when competing against airlines such as Varig and VASP, both of which already possessed Boeing 737s in their fleet. Amaro then tried to buy VASP, which was about to be privatized and called the project "Revolution". Having lost the bid, he opted for slower growth with the gradual addition of new aircraft, re-dubbed "Evolution".

Consolidation of Services

On September 15, 1989, TAM arranged for the acquisition of two Fokker 100 jets. Like the F27s before them, TAM did not actually purchase these aircraft but used Amaro's credibility to arrange for a third-party asset management company, Guinness Peat Aviation, to purchase them and subsequently lease them back to TAM. Two more were added in 1991. In 1992, TAM carried its 8 millionth passenger. By 1993, through the use of the Fokker 100 fleet, which now numbered at 14, TAM was serving 56 cities in Brazil.

In 1996, TAM bought another airline, Helisul Linhas Aéreas, which used the trade name of TAM. In 1997, TAM ordered its first large jets; the airline ordered 45 planes from Airbus, including 10 A330s, 4 A319s, and 34 A320s. In 1997, the Airbuses began to be delivered and the airline flew its first international service from São Paulo to Miami International Airport. In 1998, TAM purchased the passenger division of Itapemirim Transportes Aéreos.

Two years later, in 1999, services to Europe were inaugurated through a code share service with Air France, to Paris-Charles de Gaulle Airport. In 2000, the airline was renamed TAM Linhas Aéreas. Long running discussions to merge with Varig ended in 2004. In 2008, TAM transported 30,144,000 passengers, with an average load factor of 71%.